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Title: Content Inc
Author: Joe Pulizzi
Genre: Marketing
Thingummies: 4
Synopsis: Guide to content-driven marketing.
Thoughts: This is not the kind of thing you read unless you're really, really into content marketing. But it's a pretty good guide. Not every part is generally applicable, and he's got a definite bias in favor of building a machine to generate content and then monetize off of that (rather than starting with an actual product). But there are a lot of good points, and if you're looking to build a platform to later make money off of, this is a blueprint.
Author: Joe Pulizzi
Genre: Marketing
Thingummies: 4
Synopsis: Guide to content-driven marketing.
Thoughts: This is not the kind of thing you read unless you're really, really into content marketing. But it's a pretty good guide. Not every part is generally applicable, and he's got a definite bias in favor of building a machine to generate content and then monetize off of that (rather than starting with an actual product). But there are a lot of good points, and if you're looking to build a platform to later make money off of, this is a blueprint.
