Entry tags:
2011 Book Review #3: Marketing Management
Title: Marketing Management
Author: Russell S. Winer
Genre: Marketing textbook
Thingummies: 2
Synopsis: It's a marketing textbook. Called Marketing Management. Did you think it would be about ponies?
Thoughts: ( So how was it? )
Author: Russell S. Winer
Genre: Marketing textbook
Thingummies: 2
Synopsis: It's a marketing textbook. Called Marketing Management. Did you think it would be about ponies?
Thoughts: ( So how was it? )